Blu Ray Weekly Releases – Blu-ray Market Share Remains in the Mid Teens for the Week Ending Jan 10th
More of the same, with Blu-ray market share at 14% and a revenue of $22.42M for the week ending January 10th, according to Home Media Magazine.
Sony Pictures Home Entertainment’s Cloudy With a Chance of Meatballs was the new winner for the week, pushing The Hangover from Warner to 2nd place.
The Final Destination from Warner, District 9 from Sony Pictures and Inglourious Basterds from Universal filled out the top 5 titles for the week.
With a fairly quiet release week, the only other new entry in the chart was Chuck: The Complete Second Season which took 17th place.
Looking at per title market share, District 9 continues to be a strong player for Blu-ray Disc with 47% market share while Terminator Salvation on Blu-ray Disc outsold the DVD with 53% market share.
While top seller Cloudy With a Chance of Meatballs had 18% Blu-ray share, the other ‘top 3′ titles sold almost a third of their units on Blu-ray Disc, with The Hangover taking 29% and The Final Destination taking a 32% market share for Blu-ray.
Inglourious Basterds was about the same with 31% on Blu-ray while Harry Potter and the Half-Blood Prince took in 27% and 9 had 29% market share for Blu-ray Disc.
For genres not so popular on Blu-ray Disc, (500) Days of Summer sold 12% on Blu-ray Disc while Julie & Julia had 11% Blu-ray Disc market share.
With all these high profile titles having such a large market share I have to wonder why the overall market share versus DVD is so small.
It appears that Home Media Magazine has changed the way it calculates Blu-ray market share overall.
If you compare revenues, Blu-ray Disc’s $22.42M revenue versus $141.48M for DVD actually rounds to 14% market share by revenue, which matches the market share reported for the week.
In the past Home Media Magazine had used a more ‘Blu-ray friendly’ method that calculated market share based on the top 20 titles only, which had a much higher percentage of titles available on both formats.
While comparing market share based on overall revenue is a more fair measure, it is not hard to see why it is not moving as fast as the per title market shares we are now seeing, since there are many titles that have zero Blu-ray market share due to simply not being available.
I am not sure when Home Media Magazine made this change, but it will certainly be interesting to see how Blu-ray does versus DVD with no favorable skew in the metric.
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